Friday, January 24, 2020

Drug Trafficking :: essays research papers

Making Marijuana Legal?   Ã‚  Ã‚  Ã‚  Ã‚  When discussing whether to ultimately make marijuana legal or maintaining the current restrictions on the substance, it is necessary to evaluate the advantages and disadvantages the general public would gain by either decision. You can go almost anywhere and find someone who is either for or against this topic. Some say marijuana is harmless and has definite medical and recreational value. Still, others say that it is a very dangerous drug and should be kept illegal and off the streets because of it being known as the â€Å"gateway† drug. Marijuana is and, in my mind, always will be an illegal drug. Tons of it are shipped either in or out of the United States every year. It is probably one of the most attainable illegal drugs on the streets and is available pretty much everywhere. People have been abusing marijuana for centuries and still there is a debate whether to legalize it or not. It is a CNS depressant that can either be smoked or sometimes ingested orally. Marijuana has been shown to drastically slow reflexes in users and has been linked to car crashes and other accidents where fast reflexes were required. Since it is almost always smoked, the user runs the risk of contracted lung and other types of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   cancer by inhaling the fumes. Especially if it is being smoked in cigar paper wrapping, or a â€Å"blunt†. In the 1930’s it was believed that smoking marijuana turned people into maniac killers. We now know that this is not true and that most of the time it does the exact opposite and makes the user very lethargic and almost catatonic if the user becomes too intoxicated by the substance. Besides the obvious risks associated with smoking marijuana there is the belief that marijuana, in some cases, can lead to the abuse of harsher more illicit drugs, such as cocaine, heroin, and methamphetamine. This is one of the most startling things about marijuana and if true, may be one of the main reasons that we never see it legalized.   Ã‚  Ã‚  Ã‚  Ã‚  Almost three-quarters of the American population think marijuana should be made legal to doctors in order to prescribe it to patients who suffer from acute pain due to different illnesses, such as cancer. It has been clinically proven to help reduce the miserable side-effects cancer patients must endure due to their kemo-therapy treatments. Besides helping cancer patients marijuana has been used to treat very severe cases of nausea, glaucoma, severe pain, depression, and even convulsions.

Thursday, January 16, 2020

Opening a fast-food franchise Essay

Opening a fast-food franchise can be a very rewarding venture. Consumers ate as much as US$110 billion worth of fast-food in the United States in year 2000 alone, a dramatic increase from only US$6 billion in 1970. According to The National Restaurant Association, this trend continues to be observed as fast-food sales grow at a rate of 5% per annum to an estimated US$163 billion by the end of 2007 (Maxwell, 2003). This gives us the idea that a fast-food franchise is potentially a very profitable business option. However despite this implication, an average of three out of twenty-five franchises of major fast-food corporations close down at the end of every fiscal year (Maxwell, 2003), which tells us that merely opening a fast-food franchise does not guarantee success in the business. Therefore there is a need to follow certain guidelines in order to increases the chances of succeeding in the fast-food business venture. The first step is selecting an appropriate fast-food site. This could be a piece of property that you own or intend to lease. It is of prime importance that you first evaluate whether or not your intended site is fit for a fast-food franchise. Some franchisors require you to follow specific guidelines in selecting a site while others may even require you to merely choose from a list of sites that they offer. Sound evaluation of a prospective site involves a scrutiny of 1. ) sanitation, 2. ) consumer base, and 3. ) competition (Hogan, 1997). A fast-food site must be in an area that is relatively sanitized. You should never choose a site that is next to a junkyard or other similar structures. The best sites are located in places that have obvious potential consumer bases such as near a school where the school’s students and faculty members might comprise a commanding consumer base. Unfortunately, there are usually other fast-food outlets already installed in the best of fast-food site areas, which makes it important for you to first analyze the level of competition in the immediate area and whether you would be able to stand up to it. The second step is to select an appropriate franchisor (Hogan, 1997). The fast-food that you will choose should be in demand to your prospective consumer base. You can conduct a survey on the food preferences of people in your prospective site in order to have a better idea of which franchisor to select. It is also important to select a franchisor that has a well popularized trademark and a proven formula for good business. This is the main advantage to buying a franchise as opposed to starting a new fast food joint from scratch. Aspects of a fast-food franchisor such as advertising, good will, and favorable sanitation reports all trickle down to individual franchises. Furthermore, a well run franchise should be able to assist a franchisee on everything, from site selection and even lease negotiation to staff training, ingredients advisory and operations monitoring. The last step is to make the proper arrangements with your selected franchisor (Hogan, 1997). This involves settling a number of fees including those for initial franchise, royalties, and other miscellaneous fees for advertising and promotions. This step also includes hiring and training required staff and setting up the selected site. With all those taken cared of, what remains to be done is to procure stock for the food to be served and then you are good to go. Franchising is a potentially profitable business option. Anyone who is thinking about making such a venture should first look for an appropriate site and select a reliable franchisor before going into the detail of making final arrangements of setting up a franchise.

Wednesday, January 8, 2020

Great State Wheat Flakes Cant Be Beat - 16274 Words

Supplemental/Examination Cases The use of a case for exam purposes can help the instructor understand a student’s depth of understanding of the material. Points can be taken off if they fail to identify the ethical issues and important stakeholders or justify their decision relative to their stated moral philosophy base. To help you with this exam type we have included three cases that can be used for exam purposes. SUPPLEMENTAL CASE 1 Great State Wheat Flakes Can’t Be Beat* Betty, who has been employed for three years as a copywriter for HKM, a small advertising agency specializing in consumer packaged goods, has been feverishly working for the past week on a new ad campaign for Great State Wheat Flakes, a regional breakfast†¦show more content†¦Any resemblance to real companies, situations, or persons is coincidental. Copyright  © Houghton Mifflin Company. All rights reserved. Supplemental Case 1: Great State Wheat Flakes Can’t Be Beat* 161 several other such implied superiority claims she had recently seen, realized that it was, indeed, a popular technique. Steve reminded Betty that there is a distinction between deceptive advertising, which creates false impressions and misleads a consumer acting reasonably, and â€Å"trade puffing,† which is exaggerated praise of the product (e.g., Almost Home cookies are the â€Å"moistest, chewiest, most perfectly baked cookies† ever; â€Å"Nestlà © makes the very best chocolate†). Puffery is viewed as acceptable in a society of the superlative. Consumers are assumed to see through the exaggeration or at least engage in a â€Å"willing suspension of disbelief.† He explained to her that whereas deceptive advertising is illegal, the Federal Trade Commission, which monitors national advertising for accuracy and fairness in claims, views puffery as legitimate. â€Å"What’s more,† Steve concluded somewhat sarcastically, â€Å"using your line o f reasoning, Betty, we shouldn’t advertise parity products at all, since all brand advertising is designed to create a brand distinction in the buyer’s mind. Advertising is necessary to differentiate yourself from the pack of imitators. And it helps a small, underdog brand like Great State get a leg up on its big, deeppocketed competitors. BettyShow MoreRelatedGreat State Wheat Flakes Cant Be Beat16284 Words   |  66 Pagesyou with this exam type we have included three cases that can be used for exam purposes. SUPPLEMENTAL CASE 1 Great State Wheat Flakes Can’t Be Beat* Betty, who has been employed for three years as a copywriter for HKM, a small advertising agency specializing in consumer packaged goods, has been feverishly working for the past week on a new ad campaign for Great State Wheat Flakes, a regional breakfast cereal. The account has been with the agency for several years. Although Charlie, the brandRead MoreGreat State Wheat Flakes Can’t Be Beat Essay925 Words   |  4 PagesGreat State Wheat Flakes Can’t be Beat Betty, who has been employed for three years as a copywriter for HKM, a mid-size advertising agency specializing in consumer packaged goods, has been feverishly working for the past week on a new ad campaign for Great States wheat flakes, a regional breakfast cereal. The account has been with the agency for several years. Although Charlie, the brand manager on this cereal, has been pleased with the agencys work over the years, the old positioningRead MoreMarketing Management130471 Words   |  522 PagesMarketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) defines marketing as â€Å"Marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption. The AMARead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesa(n) ________. A) experience B) service C) event D) organization E) good Answer: A Page Ref: 6 Objective: 2 AACSB: Analytic skills Difficulty: Easy 11) Janet is very upset that she cant get tickets to the Rolling Stones concert because they are sold out. Which of the following demand states applies to Janets situation? A) nonexistent demand B) latent demand C) full demand D) unwholesome demand E) overfull demand Answer: E Page Ref: 8 Objective: 2 AACSB: Analytic skills